One, the industry into a stable growth stage
Stock base and the lower reaches of the landscape gas, and promote the industry to enter the stage of steady growth. China's new product sales growth slowed down, on the one hand is due to the domestic elevator industry after nearly 10 years of rapid growth of 20%, the elevator output increased by nearly 6 times, is expected in 2015 the end of the lift will break 4 million 300 thousand units, with the stock base expansion, the industry from the original outbreak growth stage into a stable growth phase. On the other hand, as the elevator industry's most important downstream, the real estate industry boom and the need to be associated with higher demand. With the real estate market boom down, the cumulative construction area of housing growth continued to decline, the industry slowdown in demand.

Rail delivery, protection of housing, the transformation of the new demand and other new demand for hedging partial pressure. Elevator downstream demand for commercial housing with the total demand for more than half of the total demand, there are about 30-40% of the real estate industry is not associated with the real estate industry. And real estate new demand to slow down the formation of the elevator sales in rail transportation, affordable housing and the transformation of the old ladder and other areas showing a high growth trend, the new demand for the decline in the traditional demand for some hedge, the next 3-5 years, new ladder sales growth is still maintained at 5-10%.

Installation and maintenance after the market is expected to usher in the outbreak. In 2015 4 million 300 thousand the National Elevator will produce at least 20 billion yuan maintenance revenue scale, and with the elevator running for more than 15 years, entered the high maintenance cost stage gradually, the market size is still climbing growth. At the same time, elevator maintenance after the market forms are also changing, considering safety and regulations, more and more owners tend to choose the original elevator elevator professional maintenance. We expect the next five years maintenance industry business income in the proportion of revenue will reach more than 30% of the scale.


Two, two industry restructuring direction
Industry two big attributes to lay the future direction of transformation. First of all, the overall profitability of the elevator industry, the characteristics of the full funding for business development and extension of the funding conditions. And the future of the real estate boom fall, the new ladder sales slowdown is to provide an opportunity for business transformation, so the elevator companies have to find a new growth point of transformation power. Secondly, the elevator enterprise has the intelligent manufacturing gene also provides the industry foundation and the breakthrough direction for the business transformation. Most of the elevator production processes are automated, and the application prospect of the robot has a direct knowledge. We believe that the integration of the robot, the Internet of things and the elevator enterprise manufacturing capabilities, cut into the field of intelligent manufacturing is the future development trend of the elevator industry.